Technology acceptance model in e-commerce segment
نویسندگان
چکیده
منابع مشابه
Technology Acceptance Model and E-learning
The technology acceptance model (TAM) proposes that perceived ease of use and perceived usefulness predict applications usage. The study-in-progress investigated TAM for work-related tasks with the e-learning, and used TAM as a basis for hypothesizing the effects of such variables on the use of e-learning as the application. Elearning has become an increasingly popular learning approach in high...
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This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are intention to transact and on-line transaction behavior. Following the theory of reasoned action (TRA) as applied to a technology-driven environment, technology acceptance model (T...
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ژورنال
عنوان ژورنال: Management & Marketing
سال: 2018
ISSN: 1842-0206
DOI: 10.2478/mmcks-2018-0034